On November 26th, Madrid once again demonstrated that beauty, when born with purpose, can change lives. The Solidarity Xmas Tree Madrid 2025 gala brought together leading international luxury brands and a community determined to bid for something far more valuable than unique pieces: real opportunities for access to education and a legitimate future for children and young people who need it most.

During the week leading up to the event, the auction trees transformed the city into an unforgettable Christmas route. Displayed in boutiques on Ortega y Gasset Street and in Galerías Canalejas, they became symbols of creativity, craftsmanship, and a commitment to education as a tool for change.

This year’s auction featured trees created by Cartier, Chaumet, Chopard, Giorgio Armani, Hermès, IWC, Jaeger-LeCoultre, LOEWE, Maison Valmont, Ralph Lauren, Suárez, Stefano Ricci, Tod’s, and Zimmermann, in addition to DRAGO, which also participated in this charitable project with great enthusiasm.

The auction reached €751,000, an extraordinary sum that will be donated entirely to three admirable educational foundations: the Tacumi Foundation, the Dadoris Foundation, and the Alas Foundation. For them, each bid represents a turning point, a boost that transforms resources into accessible education and real social change.

For DRAGO, this year’s auction held special significance. In the midst of our 25th anniversary celebrations, we wanted to honor the occasion by supporting a cause that truly builds the future: education, the true engine of individual and collective progress. We enthusiastically participated in the auction and were honored to sponsor the Tree of Foundations, a symbol that embodies our commitment to social mobility, equal opportunities, and the transformative power of education.

It was also a privilege to accompany Anabel Zamora, Bettina Farreras, their team, and the Solidarity Xmas Tree Council, who, with tireless dedication, have made this gala a benchmark for solidarity in Spain.

At DRAGO, we will continue to support initiatives that remind us that when society unites, beauty is not just aesthetic; it’s impact. And education, without a doubt, is the most valuable luxury there is.